The Greater New York Councils of the Boy Scouts of America
The Greater New York Councils (GNYC) is a local council of the Boy Scouts of America that serves nearly 50,000 youths in New York City’s five boroughs. Shea Communications generates media relations coverage for programs and events, ranging from camping to volunteer programs. The firm also developed and publicized GNYC’s annual Pinewood Derby World Championship in Times Square.