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Case Study

Nathan's Famous

Nathan’s Famous, founded in Coney Island, Brooklyn, is an iconic and beloved hot dog brand that now enjoys global reach. George and Richard Shea developed the annual Nathan’s Famous International Fourth of July Hot Dog Eating Contest, which now attracts some 30,000 spectators and airs live on ESPN to top ratings. Shea Communications manages all media relations for the event, generating billions of impressions worldwide. The firm also manages Nathan's corporate communications, including the recent 100th anniversary, placing stories in leading national business media.

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Shea Communications is a full service media relations firm with extensive experience representing public, private and nonprofit organizations on the local and national level. We provide services to all industry sectors, with a specialty in real estate, events and arts & culture. The firm works with clients to develop comprehensive media strategies that support business development goals, and we offer an innovative approach to media placement, promotional events and branded content that generates powerful results for our clients.

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